Experiential Retail

-

 

Experiential Retail

Generally it refers to a store in which stuff happens in addition to selling, and shoppers do things besides buying. The idea is that a retailer offers consumers a chance to buy an experience rather than just an object or service.

To entice sales the retailers need to do much more.

Comments

Post a Comment

Popular posts from this blog

Omnichannel Retail

-
  Omnichannel Retail Omnichannel is a cross-channel content strategy that organizations use to improve their user experience and drive better relationships with their audience across points of contact. Rather than working in parallel, communication channels and their supporting resources are designed and orchestrated to cooperate.
Read more

Myopia Epidemic

-
Image
Myopia Epidemic Myopia is the most common ocular disorder worldwide, it is the leading cause of visual impairment in children, and its incidence is increasing rapidly. 1,2  In 2010, an estimated 1.9 billion people (27% of the world’s population) were myopic, and 70 million of them (2.8%) had high myopia. These numbers are projected to rise to 52% and 10%, respectively, by 2050 (Figure). 1 Figure. Current and projected 2050 myopia prevalence by region.  (Reproduced with permission of Johnson & Johnson Vision and Holden BA, Fricke TR, Wilson DA, et al. Global prevalence of myopia and high myopia and temporal trends from 2000 through 2050. Ophthalmology. 2016;123(5):1036-1042.)   Figure. Current and projected 2050 myopia prevalence by region.  (Reproduced with permission of Johnson & Johnson Vision and Holden BA, Fricke TR, Wilson DA, et al. Global prevalence of myopia and high myopia and temporal trends from 2000 through 2050. Ophthalmology. 2016;123(5):1036-10...
Read more

Radical decarbonization tools - TODAY

-
  Radical decarbonization tools Deep tech climate startups can radically decarbonize our industries by leveraging two superpowers: 1) science and 2) entrepreneurship. While science provides impactful breakthroughs, entrepreneurship enables their fast implementation for tackling the climate crisis. Deep tech climate startups have already developed ways to grow steaks without an animal ( Mosa Meat ,   Aleph Farms ), build electric airplanes ( Heart Aerospace ), invent multi-day energy storage ( Antora Energy ,   Form Energy ), and develop plastic-eating enzymes ( Epoch BioDesign ,   Beworm ). There are two areas where I believe deep tech startups can make an outsized climate impact: #1. Decarbonizing hard-to-abate manufacturing sectors Concrete, steel, and other manufacturing industries (e.g., plastics and chemicals) form the backbone of our modern society. These industries make up   20% of global greenhouse gas emissions   and, unfortunately, are all   ...
Read more