Direct to Customer

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Direct to Customer

The Direct-to-Consumer (D2C) strategy is fast becoming a popular route for manufacturers and CPG (Consumer Packaged Goods) brands to enter the market directly — instead of through a middle-man entity.

The benefits of going direct to consumer are many, but to name a few, going D2C eliminates the barrier between the producer and the consumer, giving the producer greater control over its brand, reputation, marketing, and sales tactics. Plus, it helps the producer directly engage, and therefore learn from, their customers.

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